The way you approach your customers is equal to your overall success. Meeting expectations and wishes means that you need to listen to your clients carefully and make your strategy according to their preferences and needs. You should be a square peg and do some things by your sense but have in mind that the majority of success comes from analyzing your customers and their patterns.
First of all, you need to know your industry. Collecting data about the business or a problem you want to solve is the very first step. When we say collecting data, we think of collecting useful information that can be crucial for the developing and implementing new options and features.
Let’s think for a second – what gives you free information about the things you need to update? Your competitors, of course. Keeping an eye on your competitors gives you the best feedback you can get for free because you can see their strategy and their offer on the Internet.
The third step is exploring data. Data analysis gives you the best insight into what your users do. Databases and log files reveal a lot of useful information, so we consider them as valuable sources.
The final step of our approach is to listen to your users. Follow their patterns, see how they think and what they do. It is the best chance to improve your system and offer them exactly what they need.
In order to meet every possible expectation we…
…dive into your industry
Let’s face the truth; we can’t be experts in many industries at once. We are professionals in software development. But we know that successful project development requires good knowledge of your business domain. That’s why on the initial stage of the project we spent incredible time to analyze your market, your target audience, your industry and its competitors. Any data about your business area will help us to speak one language with you.
…keep an eye on your competitors
The world around us is full of good and bad examples. We believe it is vital tolearn from your competitors without wasting time on re-inventing the wheel. You definitely know weaknesses and strengths of other companies in your business area. We go further and prepare a review of their online presence: technologies they use, functionality and features they offer to their customers, how advance they are from user experience point of view, and other aspects. This way you get a much bigger and deeper picture and understanding of your competitors.
…explore your data
You can’t imagine how much valuable information is hidden in your software systems. You will be surprised to know that this data can tell you about usage patterns of your users, their likes and dislikes, marketing trends, influence of changes on users and your profit, and so on. We can reveal this treasure from the depth of your databases, log files or other sources and shape it into a simple and understandable form. With continuous and thorough data analysis you will have a solid ground for your best decisions. You’ll enjoy checking how your decisions affect your systems and business.
…learn from end-users
The best advisors of how your software systems should work are end-users. All you need is to learn how to listen to them and build an open dialog to improve their loyalty. And we are here to help you with this as well.